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谁和谁的关系，值得你重温？

今天去搜索了下30R，发现中文里很少有人提及，这是瑞典斯德哥尔摩大学商学院教授Evert Gummesson在他名为《Total Relationship Marketing》中提出的30种商业关系模式，那时候是在1994年。

“Evert Gummesson将关系分为五大类30种，并设想了一个虚拟的组织，这个组织依托关系而生存。从实体上来看，它可能非常小，但从关系网来看，它非常大。Evert Gummesson认为这种组织是以后发展的趋势。”（Via）

其中有几点，是跟网络时代的发展趋势息息相关的，比如：
•Full-time marketers and part-time marketers，什么是part-time的，我不怎么懂，能不能联想到口碑关系中的众多传播因子？

•Relationship to the customer's customer，如果说这个概念仅仅局限在诸如Dow之类的企业，那么现今越来越多的依靠网络而产生的在线商业企业，是否面临这样的关系连结呢，比如eBay？

•Customer as "member"，当你把你的消费者融入进产品的前期设计及开发，而在市场传播中更多地考虑怎么与他们互动，是否更能取得成功呢？Douban.com及Toodou.com之类的网站呢？

•Personal and social networks，个人的网络及社会网络，多人对多人的世界，这个世界是不是越来越强调个人的力量了？

•Mega marketing - the real "customer" is not always found in the marketplace，消费者显然并不总是那么容易让人挖掘，“长尾巴效应”下的一系列成功故事，往往让人们愈加视野开拓。

•The knowledge relationship，这个关系，我自己解读为一种文化的链接，当一个产品乃至品牌发展到一定程度后，它们后续的成功，必须与它们的受众，建立一种内在的连结。

以下是Gummesson's 30 Rs：

Classic market relationships 1. Supplier and customer 2. The customer - supplier - competitor triangle 3. Network - distribution channels

Special market relationships
4. Full-time marketers and part-time marketers
5. Customer and service provider
6. Many-headed customer and many-headed supplier
7. Relationship to the customer's customer
8. Close versus distant relationship
9. Dissatisfied customer
10. Monopoly relationship: customer or supplier as prisoner
11. Customer as "member"
12. Electronic relationship
13. Parasocial relationships, with symbols and objects
14. Noncommercial relationship
15. The green relationship
16. The law-based relationship
17. The criminal network

Mega relationships
18. Personal and social networks
19. Mega marketing - the real "customer" is not always found in the marketplace
20. Alliances change the market mechanism
21. The knowledge relationship
22. Mega alliances change the basic conditions for marketing
23. Mass media relationship

Nano relationships
24. Market mechanisms are brought inside the company
25. Internal customer relationships
26. Quality providing a relationship between operations management and marketing
27. Internal marketing - relationships with the employee market
28. Two-dimensional matrix relationship
29. Relationship to external providers of marketing services
30. Owner and financier relationship