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They say&talk,not Me

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1.Hyperlinks subvert hierarchy.

2.In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.

3.People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.

4.There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

5.Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

6.Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

7.Companies need to realize their markets are often laughing at them.

8.Public Relations does not relate to the public. Companies are deeply afraid of their markets.

9.You want us to pay? We want you to pay attention.

10.We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think we're holding our breath.

11.We are waking up and linking to each other. We are watching. But we are not waiting.

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