TOPKU TOP CUE

10x10=Global Internet Phenomenon

Benetton在前天发布的官方声明中，描述了其旗下传播研究机构Fabrica于月初发布的名为10x10的文字+图片新闻聚合服务，是如何在互联网上从个人媒体（Blog）初次报道到大众媒体争相介绍，从而变成一个全球现象，一个新的网络传播生动故事：

Launched November 4, 10x10 (www.tenbyten.org) has quickly become a global phenomenon, experienced by hundreds of thousands of people, covered by CNN and USA Today, and setting the Internet world alight.

10x10 started small, with a link from the www.fabrica.it home page and an email announcement sent by Harris to a few of his friends. Within hours, 10x10 was being visited by thousands of people all around the world. Two days later, 10x10 was the 10th most popular link on the entire Internet. The buzz grew virally, spreading through weblogs and emails, and soon launched beyond the blogosphere into the worlds of television and print journalism.

这里有一个列表，显示了最初由Google员工在其Blog上首次介绍开始，到融入Blog生态圈（Blogosphere），再到最后传统媒体大鳄介入的过程；其中，我们可以清晰地看到一些强势的专业服务品牌（专注搜索研究的Search Engine Watch、硅谷权威消息来源圣何塞水星报Blog站点Silicon Beat及著名Blog新闻站点MetaFilter）和连线杂志前总编Kevin Kelly在一开始引爆了整个传播。

10x10™--- 100 interactive exploration of the words and pictures that define the time：

相关资讯：Benetton's other colours

Posted by topku at November 25, 2004 11:21 PM | TrackBack(0)