August 18, 2004
你丧失了Blog营销契机么?
B.L. Ochman写了一个有趣的文章,叫Ten Companies That Missed Great Blog Opportunities,其中提到了星巴克:
Starbucks Coffee近日越来越多的国外文章探讨Blog与Business与Marketing的结合,指出新一代杀手级营销组合应用的到来,我们也许应该冷静下来,扪心自问下,Blog_based Marketing值得如此多的Hype么;更应该仔细想想,什么样的企业适合应用Blog来取得营销战役的胜利,什么样的企业应用起来更加如鱼得水,而这些企业应该怎么样去展开应用,而不是单单分析起来就说MS/IBM/SUN怎么样,更重要的是,我们需要一个完整的理论架构去阐述这个非常前卫的营销思想.Starbucks celebrated its 10th anniversary in New York City with a summer campaign, surprising New Yorkers with random acts of kindness. For example, it gave a free tank of gas and a hot cup of coffee to customers at a Manhattan Mobil station; eventually, it gave away 690 gallons of gas, 12 gallons of coffee and 2 gallons of Frappuccino.
The company missed a perfect marketing opportunity by not having the events on a moblog. What's a moblog? It's a mobile blog that allows people to post their own photos and first-hand accounts. Right now, the promotion is invisible; it's not even mentioned on the company Web site.
对于企业(组织)Blog,Fredrik做了一个比较完整的分类,其中的对外方面( External Blogs),都可以看作是营销方面的整合应用:
不是.我只想做成说者无意,听者有心
Posted by: bing at August 20, 2004 02:18 AMbing 你认为个人应该尝试在指向某个文章的URL之前放个广告么:)就象你要阅读salon的文章前看到的一样? 哈
Posted by: topku at August 19, 2004 05:41 PM企业尚早,不妨试一试个人.多一些hype没什么不好.比如说你加入一些网商的Affiliates计划,你的读者在你的引导下进入网商的网站并削费了,网商会分利润给你,读者又不讨厌.
Posted by: bing at August 19, 2004 03:07 PM很困扰的问题～
Posted by: Nio at August 19, 2004 10:14 AM