我们亲爱的Bill Gates先生终于开尊口,在谈及微软公司产品SharePoint Web site接下来的当口,话锋一转:
Another new phenomenon that connects into this is one that started outside of the business space, more in the corporate or technical enthusiast space, a thing called blogging. And a standard around that that notifies you that something has changed called RSS.老盖不是傻子,他一早就知道这么个东西,注意,观察,体验,提炼,战略思考,然后在雷德蒙的CEO年度峰会对大大小小的CEOs说,我们注意到这个东西,对商业沟通非常有用---注意,我们已经在关注了;MS是间伟大的公司,所以,你们也该注意了!
......The ultimate idea is that you should get the information you want when you want it, and we're progressively getting better and better at that by watching your behavior, ranking things in different ways.
不管你比老盖早知道Blog多少年,不管你比老盖运用Blog多么娴熟,他发出的哪怕是肤浅的Blog见解,也比任何所谓的资深Blogging人士要容易引起人们重视,所谓的"意见领袖"其实是涵该另外一种内涵:重在领袖,而非意见!
为什么在大型公开场合说,是因为微软感觉到了威胁?非也非也,是他们感觉到自身沟通和商业模式与Blog相比起来真的有了差距,而且这种差距使得他们对Blog开始重视并加以挖掘其商业前景.于是我们看到了一个有趣的事情即将展开:即
Blog is BGing:Bill Gates--Big Game--Big Giant!Bill Gates发声了,他说,这个有趣的事情是个Big Game,金矿就在那,大家去挖吧,至于谁做最后的Big Giant,等着瞧吧.
笑到最后才是最好,这是个不变的真理;如果你最初先笑,你发现自己笑的很好看,渐渐地,俨然成为一个Guru,于是你继续沉醉在Guru式的微笑中,到最后,你会发觉:一直以来,你是在为笑到最后的那个人而笑!(Keso理解这句其实就是有的人先笑了,并且以为会一直笑下去,可往往到最后,只剩下一个巨人在笑:)
Related:
Reuters Said Microsoft's Gates Touts Blogging as Business Tool:
Microsoft, which has already amassed more than 700 employee bloggers talking up its products and software in development, is embracing blogs and RSS technology because they are yet another potential threat and opportunity, said Joe Wilcox, analyst at Jupiter Research.Posted by topku at May 21, 2004 06:15 PM | TrackBack(0)