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Blogging Survey Results:值得关注的趋势

来自Blog Search Engine的Blogging Survey Results,挑选了2,800个Blog,得到610个回复,得出的一个结论是Small Portion of Bloggers Motivated by Money:

Only 13 percent of bloggers run ads on their blogs; 9 percent of bloggers have been approached by companies to blog about their products; and 7 percent of bloggers blog for money.

其实我更关注的是这样的一些趋势(当然是老外们的结论):

1.Bloggers are quite active online, 52.8% of all bloggers surveyed update their blogs atleast once a day.

2.While most bloggers do not blog only at work (only 4.8% do), 53% of those bloggers surveyed do blog in the workplace (at work, or at both home and work).

3.An overwhelming amount of bloggers, 90.7%, have never been contacted by a company or organization with product or service information, asking the blogger to blog about them. This may be because the public relations industry has yet to direct a large amount of its efforts towards bloggers.

4.Although the majority of bloggers have yet to be contacted by a company or organization with blogging info related to a product or service, 73.9% off all bloggers are open to receiving and blogging about such information.......The PR industry has to be extra careful with bloggers by first reading their material, likes and dislikes, and then, pitching product or service information customized to the blogger.

在B-blog和营销应用方面,也许这些更值得我们分析和利用.

Posted by topku at December 9, 2003 02:39 AM | TrackBack(0)